The Strange History of Mellow Mushroom
Project: "The Mellowverse"
An Augmented Reality (AR) Pizza Adventure & Secret Menu Scavenger Hunt
Concept:
Transform Mellow Mushroom locations into interactive, gamified experiences where customers: Mellow Mushroom
Unlock secret menu items via AR clues hidden in murals
Collect digital "spore points" to redeem free pizza
Discover the lost "Jerry Garcia Napkin" (a fictional legendary artifact)
Key Components:
1. AR-Enabled Murals ("Pizza Glyphs")
Each restaurant’s artwork contains hidden symbols scannable via the Mellowverse app
Scanning reveals:
Secret pizza recipes (e.g., "The Dark Side of the Mushroom" pie)
Behind-the-scenes stories (e.g., the rumored 1976 Grateful Dead after-party)
NFT-style "Spore Badges" for discounts, Mellow Mushroom
Limited-Edition "Time Capsule Pizzas"
Monthly revival of discontinued ‘70s recipes (like the original "Acid Test Anchovy")
Served on vintage-style tie-dye pizza boxes with QR codes linking to rare concert footage
-
A nationwide scavenger hunt where clues are hidden in different locations’ murals
-
Grand prize: Free pizza for life + a VIP tour of the original Atlanta spot
